Photo by Brian Canniff – Ultiphotos.com
Major League Ultimate announced today that they have renewed and expanded their partnership with the makers of SKIPPY® Peanut Butter for the 2016 season.
Major League Ultimate will continue to promote the SKIPPY® YIPPEE™ advertising campaign through their “SKIPPY® YIPPEE™ Fan Row” at all MLU games as well as the monthly “SKIPPY® YIPPEE™ Celebrations of the Month” video series. The emphasis on fan engagement and the fun of an MLU game became the cornerstone of the partnership, with both companies focused on customer experience.
“Both the SKIPPY® brand and MLU are all about fun for kids and families,” said Andrew J. Quinn, Brand Manager at Hormel Foods, the parent company of SKIPPY® peanut butter. “MLU engages all types of people and entertains them with the action on the field and the great fan activities they have going on during each game.”
New to the partnership in 2016, the SKIPPY® peanut butter logo will be on the jersey of the Philadelphia Spinners.
“I’m very excited for the 2016 season and excited for the makers of SKIPPY® peanut butter to be a part of it” said the Spinners’ Billy Sickles. “Last year, the fans really seemed to enjoy the SKIPPY® T-shirt row and certainly the celebration videos. As the season went on, I know players tried to get more into their celebrations, trying to get in on the fun.”
The 2015 partnership between the makers of SKIPPY® peanut butter and MLU was significant for the league, being their first partnership with a major corporation outside of the world of ultimate.
“The team at SKIPPY® has produced value for us at many different levels.” said Jonathan MacQueen, VP of Partnership Development at MLU. “Our extremely successful relationship with them last season presented MLU with an opportunity to help grow our brand and the sport of ultimate exponentially.”
The partnership between MLU and a brand as established and iconic as SKIPPY® peanut butter was seen as a natural fit, with peanut butter being the preferred sideline snack of many ultimate players for years.
“We really enjoyed our partnership with MLU,” Quinn continued. “The team was great to work with and it’s exciting to see the growth of both MLU and the sport of ultimate. We think this is a great sport that anyone can learn and a fun way to stay active.”
Fans can connect with the SKIPPY® brand through the brand’s website: peanutbutter.com, or Facebook at Facebook.com/Skippy, on Twitter at the handle @SKIPPY, and on Pinterest at Pinterest.com/skippybrand.
About Hormel Foods
Hormel Foods Corporation, based in Austin, Minn., is a multinational manufacturer and marketer of consumer-branded food and meat products, many of which are among the best known and trusted in the food industry. The company leverages its extensive expertise, innovation and high competencies in pork and turkey processing and marketing to bring branded, value-added products to the global marketplace. The company is a member of the Standard & Poor’s (S&P) 500 Index, S&P Dividend Aristocrats for 2014, was named the 2013 Sustainable Supply Chain of the Year by Refrigerated & Frozen Foods magazine, and was again named one of “The 100 Best Corporate Citizens” by Corporate Responsibility Magazine for the sixth year in a row. Hormel Foods was recognized on the G.I. Jobs magazine list of America’s Top 100 Military Friendly Employers in 2012 and 2013, and named one of the 2014 40 Best Companies for Leaders by Chief Executive magazine. The company enjoys a strong reputation among consumers, retail grocers, foodservice and industrial customers for products highly regarded for quality, taste, nutrition, convenience and value. For more information, visit http://www.hormelfoods.com.